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Hot or Hype
Welcome to Hot or Hype, the podcast where hosts Olivia Storelli and Andrew Stevens break down the latest trends in cloud computing, data engineering, AI, and cybersecurity - and decide whether they're game-changing innovations or just industry buzz.
In each episode, we dive into topics like AI-driven predictive analytics, cloud-native architectures, zero trust security, data mesh, and more, giving you real-world insights from practitioners who know what works and what doesn't.
No fluff. No hype. Just honest, technical discussions to help you navigate the fast-evolving landscape of tech.
Subscribe and follow along as we call it like it is: Hot… or Hype?
Hot or Hype
Hot or Hype: Ep7 - AI & Ecommerce. Is [GEO] Generative Engine Optimization the New SEO Gold Rush?
In this episode of Hot or Hype, Expert AI pioneers: Andrew, Olivia, and Victoria Thomson discuss the impact of AI on marketing, particularly from the perspective of a CMO. They explore AI's dual role as a productivity tool and a new marketing channel, the potential of Generative Engine Optimization (GEO) as the next SEO gold rush, and the future of e-commerce in an AI-driven landscape. The conversation emphasizes the importance of authenticity in marketing and the division between brands that embrace AI and those that do not. Connect with Victoria on Linkedin: https://www.linkedin.com/in/victoriajudgethomson/
Join Hosts Olivia Storelli, Andrew Stevens and Guests weekly reviewing trending technology in the Enterprise.