Hot or Hype
Welcome to Hot or Hype, the podcast where hosts Olivia Storelli and Andrew Stevens break down the latest trends in cloud computing, data engineering, AI, and cybersecurity - and decide whether they're game-changing innovations or just industry buzz.
In each episode, we dive into topics like AI-driven predictive analytics, cloud-native architectures, zero trust security, data mesh, and more, giving you real-world insights from practitioners who know what works and what doesn't.
No fluff. No hype. Just honest, technical discussions to help you navigate the fast-evolving landscape of tech.
Subscribe and follow along as we call it like it is: Hot… or Hype?
Hot or Hype
Hot or Hype Deep Dive: Ep 7 - AI & Ecommerce. The New Marketing Channels
In this episode, AI Experts Andrew Stevens, Olivia Storelli, and Victoria Thomson discuss the evolving role of AI in marketing, particularly for CMOs. They explore how AI is integrated into various marketing strategies, the shift from traditional methods to AI-driven approaches, and the importance of data in leveraging AI effectively. Victoria shares insights on the impact of AI on paid media, creative content, and the challenges of maintaining trust and authenticity in AI-generated content. They also touch on the potential of augmented reality in fashion and conclude with key takeaways for marketers looking to embrace AI.
To get in touch with Victoria Thomson, find her on LinkedIn Here.
Discover Victoria's Marketing Expertise: D.Luxury - https://dluxurybrands.com & Markiter AI https://markiter.ai - Sign up for our beta
Join Hosts Olivia Storelli and Andrew Stevens weekly reviewing trending technology.
www.sakurasky.com